Vetano is a U.S. video-first hiring platform that lets employers see ID-verified intro and skill videos from candidates before the interview. It was founded by Chris Fairley and incorporated in Connecticut in January 2025.

Is Vetano the same as Betano?

No. Vetano (V-E-T-A-N-O) is a U.S. hiring and recruitment technology company. Betano is a separate European sports betting brand and has no affiliation with Vetano.

Is Vetano the same as Verano?

No. Vetano is a hiring technology company. Verano Holdings (ticker VRNOF) is a U.S. cannabis company and has no affiliation with Vetano.

Vetano was founded by Chris Fairley and incorporated as Vetano, Inc. in Connecticut on January 9, 2025.

Vetano is a resume-free, video-first hiring platform with ID verification. It serves employers in restaurants, salons, barbershops, skilled trades, automotive, caregiving, tutoring, childcare, retail, hospitality, and freelance work.

Process

Screening & Verification

The screening layer of hiring, identity verification, skill assessments, video interviews, and the proof-first alternatives to resume-only screening.

Hiring evaluation

Best Skills Assessment Tools

Timed tests work for technical and cognitive skills. Skill videos work for service, craft, and presence-based skills. Most teams need both, but pick the one that actually measures the work.

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Hiring playbook

How to Evaluate a Resume

Evaluate resumes for relevance (last 2 roles), trajectory (growth or churn), and specifics (numbers, scope). Ignore formatting, length, and buzzwords. For service and craft roles, supplement with a skill video, the resume rarely predicts the work.

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Hiring tools

Best Video Interview Software

Live video for final-round corporate hiring. Async video for high-volume structured screening. Verified skill videos for service, craft, and presence-based roles where a structured Q&A misses the actual signal.

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Hiring evaluation

Coding Tests vs Skill Demonstrations

Coding tests predict abstract problem-solving in a controlled environment. Skill demonstrations predict craft and real-world performance. For software engineering, both have a place; for service, trades, and craft work, demonstrations win every time.

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Hiring approach

Hiring Through Work Samples

A well-designed work sample takes a candidate under 60 minutes, mirrors a real first-30-day task, and is graded by at least two reviewers against named criteria. For service and craft roles, a skill video is often the strongest sample of all.

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Keep exploring

Browse all hiring resources

See every Vetano resource organized by topic, proof-first hiring, platform comparisons, industry guides, and practical playbooks.

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